California’s Central Valley, the most fertile farming land in the nation, has been plagued by man-made drought for years; caught in a political debate that pits the Delta Smelt fish against thousands of farmers and their crops.
Gubernatorial candidate Steve Poizner jumped into the water wars today joined by farmers and farm workers in Firebaugh, CA. Poizner unveiled short and long-term plans to solve California’s water crisis and return prosperity and life to the Central Valley.
“We cannot continue to ignore the substantial economic toll that the reduced water supply has taken on the livelihoods of so many Californians,” said Poizner. “Our state must protect its citizens in this emergency. We cannot allow bureaucrats in Washington D.C. to issue blanket regulations that harm our state both environmentally and economically.”
Poizner’s team is the first gubernatorial campaign (that I know of) to take advantage of Twitter’s “hashtag” function to promote such an important issue. The Poizner team’s viral marketing campaign asks Twitterers to send messages to Speaker @NancyPelosi using the hashtag #WaterNow. The Twitter campaign is associated with a “Water Now” section on the Poizner webstie, and a petition to allow water back into the Central Valley.
Check out Poizner’s plan. Send a Tweet to Pelosi. Sign the petition.
